This part sums up the function of media scalp and the forming of tourism hot spot firstly , secondly , points out the necessity of building tourism hot spot and four major principles of news scalp that should be grasped : strength , opportunity , appropriate and guides , summarizes the eight major methods of scalping tourism hot spots . lastly , analyses the problems that should deal with when scalping tourism hot spot and the pros and cons relations of several scalp methods 本部分首先概述了媒體炒作的作用和旅游熱點(diǎn)的形成,其次指出營造旅游熱點(diǎn)新聞的必要性和炒作應(yīng)掌握的實(shí)力、時(shí)機(jī)、適度和引導(dǎo)四大原則,并總結(jié)出炒作旅游熱點(diǎn)的八大方法,最后理性地分析了炒作旅游熱點(diǎn)時(shí)應(yīng)處理的問題和幾種炒作方法的利弊關(guān)系。